WHY AND HOW WAS UNSHACKLED LIFE BORN?
It was February 16, 2019. My gift from God, Diana, and I were in London. We were excited to be at The Best You, an amazing multi-day event Diana told me about.

I met a ton of outstanding people at that event, but one speaker in particular stood out among everyone else.
His session and bio did not seem too impressive to me as, like most of you, I’ve heard about and read all the “build systems and processes” books and I wasn’t expecting to learn anything new.
By this time, I’d already consumed over 100 books on everything from business operations, marketing, management, human resources, etc. and have made millions of dollars running multiple profitable businesses remotely.
I’ve already made it.
Yet . . . after reading so many books, participating in hundreds of seminars, and speaking to thousands of people, I could never find someone who I 100% looked up to and who would help me go to the next level.
And trust me, I tried.
By this point, I’d surpassed my previous business coach in terms of results for over two years and had been searching for a new mentor since.
So here I am, in a room with at least 500 other entrepreneurs, waiting for the next speaker.
In my case, that speaker was the guy who would become my mentor, co-author, and, most importantly, my good friend: Aaron Scott Young.

He looked and felt like an average guy. A modern-age, cowboy-attitude, yet outstandingly humble man, with a smile that hasn’t left his face since I first met him two years ago.
He didn’t speak about what processes to set up in our businesses. Nor how to hire the best people. Nor almost anything about exactly how he did what he did.
Instead, he told us stories. Stories about what it truly means to be what he calls an “Unshackled Owner.”
How he spends a ton of time both at home and traveling with his lovely wife, Michelle. How he always dedicates time for his hobbies. Spends time with his family and friends. And at the same time, has kept growing his businesses significantly year over year for over 30 years.
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I started asking questions. Oh . . . I had a million of them. And they weren’t easy to answer. They were all born from the years of struggles to build businesses that transcend the owner and become 100% self-sustainable.
But for question after question after question, I kept getting very concrete, actionable answers.
At one point, Aaron actually took me and Diana to a private place where he opened up even more and shined light on many things I’d always wondered about.
Note that I’d already passed the million dollars in revenue mark by the time I was 25, so I was already growing fast.
However, the next day I signed up for Aaron’s $5K Unshackled Owner course,
It was one of the best investments I’ve ever made.
It helped me continue to grow my businesses at an even faster and more sustainable rate than ever.

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We’ve been speaking very frequently ever since, and our beautiful friendship keeps growing every year. Then, in mid-2020, the pandemic hit, affecting millions of companies horribly and even taking thousands of them into bankruptcy.
During that same period, though, our companies kept growing as planned.
Yes, we had to make adjustments to our strategies and even schedules, but while everyone was panicking, we were moving forward. And we credit it to the specific way in which we set everything up in each of our businesses.
Though these years were testament to the fundamentals and principles we follow, and we definitely see it as a victory from that standpoint, both Aaron and I felt terribly bad for all the businesses and people who have suffered those years.
We thought, “If they would have only known everything we know, they would have been much more prepared for what happened. And the entire world’s economy and well-being would have benefitted.”
We then decided to join forces and pull together every single fundamental, principle, recommendation, and example we deemed most critical into one easy-to-read and very practical book.
We are typically paid tens of thousands of dollars to teach all of this to other business owners.
But our time is limited.
And we wanted to create a much more scalable way to add value and help the millions of business professionals out there.
We wanted to help you.
This book is our gift to you.
We’ve spent hundreds of hours working on every single part of it.
And we hope you’ll enjoy reading it as much as we enjoyed writing it.

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